Site goals & audience

Compiled from the Site Goal setup interview for ClearCHS Foundation. Authoritative — prefer this over generic assumptions when writing or building for this site.

Who this site is for

Two primary audience segments across the United States: (1) Members of the general public who consume cannabis and are experiencing recurrent nausea, vomiting, or abdominal pain—potential undiagnosed CHS sufferers seeking answers, validation, and pathways to recovery; and (2) physicians, emergency medicine clinicians, gastroenterologists, and primary care providers who encounter these symptoms in their practices and need reliable clinical reference material on CHS recognition, differential diagnosis, and treatment protocols.

Primary goal

Establish ClearCHS Foundation as the leading authoritative voice on Cannabinoid Hyperemesis Syndrome (CHS) in the United States, building thought leadership that reaches both at-risk cannabis users and the clinicians who treat them. Over the next 90 days, grow engaged audience reach from 20 to 500 by publishing trusted, medically-grounded content on CHS symptoms, diagnosis, and treatment.

Website type & positioning

Healthcare awareness and patient education nonprofit website

90-day targets

Grow active audience from 20 to 500 within 90 days (25x growth). Establish baseline authority signals: consistent publishing cadence on CHS news, treatment, and diagnosis; measurable lifts in organic search visibility for CHS-related queries; and growing recognition among both patient communities and clinical readers.

Content strategy

Publish timely, medically accurate content covering three pillars: (1) CHS news and emerging research, (2) diagnosis guidance for patients and clinicians, and (3) treatment options and recovery pathways. Content should serve dual audiences—accessible enough for cannabis users recognizing their symptoms, yet clinically rigorous enough to earn credibility with healthcare providers. Build authority through cited sources, clear medical accuracy, and consistent coverage of the CHS conversation nationwide.

Industry & expertise

Healthcare nonprofit / patient advocacy — ClearCHS Foundation operates in the healthcare awareness and patient advocacy space, focused specifically on Cannabinoid Hyperemesis Syndrome—an under-recognized condition affecting chronic cannabis users. The foundation bridges patient education and clinical reference, serving an audience that is often misdiagnosed and underserved by mainstream healthcare communication.